• ESSENTIAL PACKAGE

    Group Training: Online training with Coach Billy delivers dynamic, live-guided Zoom workouts accessible on any device—download the free app, set up a phone stand, and use headphones for clear audio. Weekly 30-minute group sessions feature structured exercises with real-time coaching, motivation, and feedback in a supportive community, perfect for training at home or the gym. This accessible Essential Package builds habits, strength, and results at $49.99 per month, ideal for structured guidance and long-term fitness success.

  • STANDARD PACKAGE

    The Standard Package offers a personalized program with one weekly hands-on session on strength training, technique, progression, and lifestyle—for accountability and corrections. Options: single sessions $150, 5-packs $600, or online program $179.99 + HST with group sessions $39.99/week or $129.99/month (including private Discord for questions, chats, discussions, and giveaways). Get tailored adjustments and support; elite platinum starts with $150 consult and custom pricing. Ideal for dedicated clients seeking personalized coaching and results.

  • PREMIUM PACKAGE

    The Premium Package provides personalized online coaching with individualized training/nutrition plans and ongoing adjustments based on feedback, photos, and lifestyle—proven for most transformations. Options: Month-to-Month $400 + HST; 3-Month $1,050 + HST for momentum/recomposing; 6-Month $1,800 + HST for fat loss/lifestyle changes. Add live sessions: Month-to-Month $700 + HST; 3-Month $1,650 + HST (most popular); 6-Month $2,700 + HST for full transformations with fat loss, strength, and lasting results. Trusted by hundreds for dramatic progress.

  • ELITE PACKAGE

    The Elite Package offers the most challenging, innovative, transformative class-based training sessions, designed exclusively for high-profile clientele—CEOs, executives, celebrities—who demand absolute privacy and anonymity. A fully bespoke program is tailored to your goals, lifestyle, and preferences after an in-depth consultation, ensuring exceptional results. Nutrition is handled by our private chef with gourmet, performance-optimized meals to accelerate transformation. Discretion, luxury, and measurable results define this fitness pinnacle—contact us for a confidential discussion.

GUARANTEED RESULTS & CLIENT TRUST
"Results are backed by real people and real transformations"
15+ Years Experience

Meet Our Founder

Coach Billy

Coach Billy is the founder of The Physique Factory HQ and a physique transformation specialist known for his structured, no-nonsense approach to coaching. A former competitive athlete, Billy played sports throughout his youth and went on to compete in more than 10 bodybuilding shows, developing a deep passion for performance and physical transformation.

At 26, a life-altering back injury from a car accident forced him to step away from bodybuilding and led him through a challenging period that reshaped his purpose. Through that adversity, Billy discovered his true passion: helping others rebuild their bodies, confidence, and mindset from the inside out.

Known for his high energy and ability to connect with people at any level, Billy specializes in performance, body composition, lifestyle optimization, and mindset. He is deeply driven by results and believes in building true partnerships with his clients to help them become the healthiest, happiest, and most successful version of themselves. 

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  • Our Clients

    At Physique Factory, we've empowered hundreds of clients—from busy professionals to dedicated fitness enthusiasts—to achieve remarkable physical and mental transformations through our personalized coaching, evidence-based nutrition plans, and supportive community. Whether it's shedding stubborn fat, building lean muscle, or mastering sustainable habits, our clients have seen dramatic results like dropping 20+ pounds in months, gaining strength for everyday confidence, and overcoming plateaus with tailored guidance from Coach Billy. These success stories highlight not just body recomposition but lifelong empowerment and renewed energy. Have a look for yourself at some inspiring transformations:

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  • Angela Correa

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    Angela Correa, a determined fitness enthusiast, transformed her life through personalized coaching from Billy Pope at Physique Factory, where she achieved optimal hormone balance to boost her energy and metabolic health. Under his guidance, she successfully navigated sustainable fat loss, shedding excess weight while preserving lean muscle for a toned physique. Angela excelled in contest prep, honing her nutrition and workout regimen to confidently step onto the stage and showcase her hard-earned results. Beyond her physical achievements, Billy taught her advanced training techniques to master form and progression, and through his mentorship program, she learned how to become a coach herself, stepping into leadership roles that empowered her to inspire and guide others in their fitness journeys.

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  • Norton

    Meet Norton, your dedicated fitness trainer committed to helping you achieve your health and wellness goals. With a passion for fitness and a wealth of knowledge in exercise science, Norton provides personalized training programs tailored to your individual needs and aspirations. With Norton as your guide, you'll receive expert guidance and support every step of the way. Whether you're aiming to build strength, increase endurance, lose weight, or improve overall fitness, Norton will design a comprehensive workout plan that's challenging, effective, and enjoyable.

    Beyond just physical exercise, Norton believes in taking a holistic approach to health and wellness. He'll work with you to develop sustainable lifestyle habits, provide nutrition guidance, and offer strategies for managing stress and enhancing mental well-being. With Norton by your side, you'll not only see improvements in your physical fitness but also experience positive transformations in all areas of your life. His motivating presence and personalized approach will empower you to overcome obstacles, break through plateaus, and achieve your full potential. Embark on your fitness journey with Norton today and discover the strength, vitality, and confidence that come with living a healthy, active lifestyle.

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  • Billy provides unmatched service , knowledge and experience. Not only can he sculpt and build specific parts of a muscle, his guidance and direction with nutrition encompass a full spectrum personal training method that is truly unrivaled. I have been working out for 25 plus years and always considered to be in great shape. I came to Billy to push it a step further and in short time, not only did I learn things I had never done in all these years, the changes in my body, specifically in targeted areas were noticeable.

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    Ryan G

    Verified customer

  • Words simply cannot express how grateful I am that a place like The Physique Factory exists! About a year and a half ago I decided to start coaching under Billy’s guidance and he has been an absolute critical part in both the physical and mental progress I’ve made within myself in such a short amount of time. It truly never ceases to amaze me how incredibly knowledgeable and helpful Billy always is when it comes to anything health and fitness related. I’ll forever be thankful for the support and guidance I’ve had since day 1 at The Physique Factory!

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    Kennedy Novosel

    Verified customer

  • I have been working with Billy for the past 2.5 years. Under Billy’s guise I was able to transform my physique in under 4 months.
    After that initial transformation, we constantly work on adapting and owning the mindset necessary to both maintain your changes as well as wilfully ramp things up as wanted.
    Through what Billy has taught me I have transformed my relationship with food. I see food as fuel and know exactly what I need, what is too much and how to make better choices when necessary.
    Before working with the Physique Factory and Billy, I had been lifting weights for more than two decades. I thought I had a good understanding of most of the theories and concepts surrounding muscle growth with regards to lifting. Again, Billy has transformed my mindset and the differences can be both felt and seen in my physique.

    Working with a great team like the Physique Factory gives you a substantial advantage towards reaching your goals

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    Ryan Miller

    Verified customer

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